The Secrets of Worth of Mouth Marketing

Just finished a great booked called, "The Secrets of Word of Mouth Marketing." I have been learning so much lately about viral marketing and it really makes so much sense. When a client comes our way because their friend recommended us to them, it makes my life SO much easier. It also makes the potential clients life easier because researching and finding a wedding photographer isn't an easy task. And when a friend can give a positive first hand account it will make their decision process that much better.
I do this all the time when researching new restaurants. There is a website in Santa Barbara called santabarbara.com and it has a great dining section where you can go on and write a review of restaurants in town. I ALWAYS go there before trying a new place.
If you are a photographer, or just interested in spreading good word of mouth for whatever reason definitely read this book! It breaks it down to a science!! Thanks George Silverman!! :)